Online Marketing Services

Online Marketing has far better results.

Online marketing especially search engine optimization when done correctly will have the following advantages.

• Reach more people with online marketing. More people use the internet to find information on products or services than print media or television. Recent studies have indicated that the use of the yellow pages directory has decreased significantly and that people use the latest technology in television sets to fast forward or change channels when advertisements appear. What is even more relevant is that more than 30% of people surf the internet on a laptop while watching television. The reason for the change is that technology has given people the choice to look for things that is of interest to them.

• Online marketing costs a lot less. We all know television advertising is costly but event print advertising costs far more than online advertising. Advertising in the yellow pages directory requires a large upfront sum, and print advertising is money spent for a permanent advert with large distribution costs. With online advertising you can change and or grow your advertising campaign almost instantly according to the results and budget.
  

• Online marketing can solicit direct and proactive responses from your target market. By encouraging people to post comments on a certain product, write product reviews, or interface online via chat messaging regarding a product or service. Advertising online, unlike the Yellow Pages phonebook, delivers measurable results at once, more appeal at less cost.
  

• With online marketing you can advertise bigger to get the full message across and spend less. With yellow pages you have to cram your ad in a tiny box and even a costly full page ad can not give you the exposure of a full website. Who has ever been able to do a FAQ’s section on a yellow page ad?

• Online marketing has huge benefits for interstate and international advertisers. Imagine the cost of advertising print media (yellow pages or direct marketing) for display in numerous states and or countries.

• Online marketing with online video. Small and medium sized companies that would never have had the budget for television advertising can now have video advertising for very low cost. Research indicates that online video’s shows the largest growth in popularity amongst internet users.

Methods of online marketing.

Online advertising comprises of paid and free organic advertising and the content of your website.

• Paid advertising is in the form of (ppc) pay per click or pay to display. Advertising networks such as Google Adwords or Adbrite give people the opportunity to bid on an amount they are willing to pay for the display and or click of their ad. Pay per click advertising can be an effective online marketing method and has its place but is not a replacement for free organic advertising.

• Free organic online advertising is the method of getting search engines like Google, Yahoo, MSN and other search engines to index and rank your web pages for a particular key word of phrase.

  The process is called search engine optimization. (SEO)

  SEO is the most cost effective method of online advertising in the long run but should be done by a professional search engine optimizer. A professional SEO marketer will not only do the relevant work to your website content and layout, but will also submit your website to search engines and do research to determine witch search engines will be more effective for your product or service. They will also determine weather the use of micro websites for some of your products or services will be more effective in online marketing. Companies with many products and or large websites have found this a very effective marketing tool when promoting a single product in their range.

• Website content is part of online marketing. This is probably the most obvious but the most overlooked aspect of online marketing. Web designers are mostly graphic designers or programmers. They design beautiful and or technological advanced websites but usually ask you for the content on your website. This is where the problem lies. You might be the best plumber in your city but marketing and sales has never been your field of expertise. As a result you spend thousands on the website and marketing but still see very low results. Content on your website needs to drive your prospective client to the point that they want to contact you or purchase from you. Your website content is your sales person and it needs to be the best sales person you can employ. Content on your website can be in the form of text, video and images and careful consideration as to the use of these mediums need to be made. A video on how to clean or maintain your product might just give you the advantage to your competitor when a prospective client makes the choice between you and your competitors. A video on how long the company has been in business and how the company originated on the first page of your website will bore your prospective clients and they will leave your website. They want to know the benefits to them first and then decide weather they need to know more about your company. Similarly beautiful pictures or flash animations should enhance the sales message and nothing ells. Unless you are a formidable sales person you will need the service of a person with proven results in the writing of sales copy.

Using a combination of print and online marketing.

Using the Internet for marketing has opened up new and effective ways to communicate with your prospective clients but using it exclusively is not the answer to a successful marketing campaign.

The possibilities of online marketing do not mean that print is dead. Internet - used by the new techy consumer are not used by every consumer and you have to rely on the fact that they will search for your product or service. Print's history of successful direct marketing can not be forgotten. Current research and statistics show that direct mail marketing is still effective and remains a very effective marketing tool. Direct mail should be used to drive people to your website. The use of postcard size direct mail has proved very successful. They are quick to read and due to its size relatively cheap to print.

Research on the use of a combination of direct mail marketing and online marketing as apposed to radio or television indicates the following figures.

-They made 16% more site visits.

-They viewed 22% more pages.

-They spent 15% more time at the site.